You Can't Stop Us | Nike

Опубликовано: 30 июл 2020
You can't stop Megan Rapinoe, Serena Williams, or Lebron James.
Just as you can't stop Naomi Osaka, Cristiano Ronaldo or Leo Baker.
Because as athletes*, we are never alone. Sport unites us. Strengthens us. Keeps us pushing ahead. No matter what, we will always come back stronger, together.
You can't stop sport. Because you can't stop us.
Join Us
Subscribe to our channel!
Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)
Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.
Shop Nike
Download Nike App
Download SNKRS App
Download Nike Training Club App
Download Nike Run Club App
Follow Nike on Instagram
Follow Nike on Twitter
Follow Nike on Facebook


  • Nike stop using Muslims for views

  • Of course we all have our own perception of how we see things, but you want to take a few second clip and misinterpret the WHOLE f#@king message NIKE was trying to make here. Many people clearly missed the point! This is EXACTLY what is wrong with society. With anything positive there are those that will tear it down 10 times harder with negativity. Wake up people.

  • Nice to see these million dollar athletes complain about “injustice”

  • No

  • Nike is dead to me

  • yooo can someone pls help me out 1. Identify the speaker 2. identify the audience 3. Identify the message 4. identify the purpose

  • used to be a big nike fan, what a waste

  • 0:28 you think a muslim woman will change herself just because of people that's not called freedom that's called offending different religions just because a woman is muslim and skateboards doesn't mean she wants to betray her religion this is very offending and unacceptable to my religion and never do something like that im not being homophobic just dont support how they think every hijabi nikabi woman thinks that and wants that no this add should be removed if your reading this report the video

  • Turning Modestly into immoral and away from innate cannot be justified This is not about freedom it’s about directing good to bad and righteousness to evil ‏ boycott Nike

  • Yeah, not buying Nike ever again. Adidas all the way.

  • Not buying nike anymore

  • Masterpiece

  • Stop buying Nike guys. Buy Adidas from now on

  • If you think Muslim women doesn't fit in Sports, great you just lost a customer.🙂 Edit: Nike is losing so much customers by its racist adverting, My way to Adidas thank for showing me your true colors.

  • 20 JUNE 2017 Similar ?

  • 0:28 is Against Islam.

  • Hypocrisy from CCP controlled Nike. The NBA is dead. The NFL is dead. Nike is dead. Good riddance.

  • Boycott nike #BoycottNike

  • I am so dissapointed. Im throwing my nike shoes and never buying them again. Adidas, my favorite brand.

  • Imagine selling hijabs and profitting, and then making an extremely islamaphobic ad. #Cancelled

  • This video solidified my vote for Trump

  • 나이키가 아니면 만들 수 없는 광고..... 정말 멋지고 아름다운 광고입니다.

  • 👍

  • Sketchers! non sponsored by any of this Adidas are sponsor for this too

  • why did the muslims get offended? again and again... again and again? crybabies.

    • Such immature people in this comment section. Is that what you can come up with? "Crybabies" really?

  • I will no longer buy nike. Infact i just brought a pair of addidas. Nike is overated anyway.

  • WTF nike u cant try and changing a religion and why tf would u want to stop the cycle of life by trying to make ppl gay

  • The editing on this is truly amazing and the ad as a whole is inspirational but I can't believe it went through a whole team of people and no-one did anything about 0:28 to 0:31. I'm not homophobic but I've got to say, this doesn't look right.

  • 1:01 South Korea baseball dome in Left side 🇰🇷🇰🇷YE~~ღ’ᴗ’ღ

  • Just watch this ad now. Threw my Nike trainers in the bin and moving to Adidas from now on.

  • We have a responsibility to make this world a better place. We are come together for change. Power it through.

  • A D I D A S 🏃

  • Multi-cult Progressives have now arrived at their final one-liner slogan, which we suspected all along. "Burn the M**********R down!"

  • Why can’t a muslim be an LGBT person at the same time? Does your God not accept gay people?

  • How did the Muslim lady not fit the sport??

  • Stupid!

  • Don’t worry about all those abused Chinese workers making our crap

  • 👎👎👎👎👎👎👎nike👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎

  • Oh no poor women! 🤦‍♂️

  • 0:31 Seriously Nike? A Muslim woman skateboarding in a Naqab transitioning into a woman waving smoked out the LGBTQ flag. Nike did you not just think that this is inappropriate? This scene seems to be a sore thumb. This is the outcome of the liberal media targetting Muslims to be with the values of the progressive left. The irony amidst this all that this is all being done in the name of freedom of speech. How can you be preaching freedom of expression while insidiously be eluding Muslims to change their religion? "Not allowing Muslims to be Muslims". Don't let these corporate giants define Muslims.

  • great .......

  • 와. .. . . .진짜 보면서 소름 돋았다. . . . .

  • I will die but will not buy a single. Thing from Nike.. U can't stop us.. 🖕

  • #BoycottNike

  • We r not stopping u.. We r waiting for u

  • Nike that was the wrong thing to do. When are people going to start respecting Muslims. So please stop wearing Nike. #NikeBoycott

  • only the sports they have a hold on , no cricket no others games

  • I love that people are offended saying this is islamophobic. Maybe you're all just homophobic instead

    • Would you like to see your own religion made fun of in a Nike ad? No.

  • Hi. I wanted to use this video for a project, but i see a lot of hate comments. Can somebody explain?

    • People are mad because there's a scene in this ad where they show a Muslim woman skateboarding and then the Muslim woman turns into a person with a pride flag thingy and its kinda offensive because in Muslim people's religion they are against being gay.

  • I never thought I would get paid because the experience was tough and made me want to give up, I'm glad I met Mr Nicholas Myron , with his help and strategies I was able to get good returns on my investment after 7days of trading , I'm really grateful and I recommend him to everyone who wished to get paid also on Instagram @nicholas__fxtrade....

  • The rich get Richer because the poor thinks every opportunity is a scam. i took bitcoin investment as my part time job, investing with a legit platform and i 'm earning smoothly without any stress. i got paid of $30k after a week of investing, I really appreciate it and can't help but let others know about it because it is so suitable anyone can trade from anywhere and anytime Mr Nicholas is recommended on Instagram (@nicholas__fxtrade). for more information. He is genius...

  • One thing they don't realize is, they're really changing me. My faith in Islam is growing even stronger. Alhamdullilah for Islam, the best thing that ever happened in my entire life 🤲


  • Is the editor really alive?

  • Nike is a good company. How could these companies keep a bigger secret with out helping. When is someone going to step in.

  • Ara ara izlemeyi seviyorum: Yeterince GÜÇLÜ olduğumu düşünüyorum. Yine de izlemekten büyük KEYF alıyorum. Gücüme GÜÇ KATTIĞINI hissediyorum!.. Bana İYİ geliyor!.. Teşekkür Ederim. Emeklerinize SAĞLIK!..

  • We Muslims don’t support lgbt community and what u did here is not allowed

  • 👎👎Nike is a slimey PARASITE company! 👎👎

  • nike used to make cool ads

  • Great video, pure art work I give you that. Won't give you my money tho. Cheers .

  • why do people angry at nike? Is there somebody to explain?

    • 복합적인 문제가 있겠지만 여기 댓글에서 가장 많이 나온 말을 보면 0:30에서 무슬림 복장을 입은 여자가 LGBT를 상징하는 무지개색 연기와 함께 등장하는 사람으로 바뀐게 무슬림들 신경을 거슬렀나봐요. 그 부분 나레이션인 "If we don't fit the sport, we'll change the sport." 라는 말이 전통적인 무슬림 문화에 대한 공격으로 느껴진 것 같아요.

  • Never buying Nike again.

  • محد يدري قد ايش استمتع بإعلاناتهم جدا هادفين ❤️😍

  • 0:29 الحمد لله! Seeing LGBTQ and a muslima represented together makes me feel so happy. Thank you Nike on behalf of every muslims. Some say rasul (sm) was bi ❤ 🏳️‍🌈🕋 thats why every muslim go gaga over LGBTQ انا احب هذا الفيديو❤❤❤❤

    • @Hulrom Rentaru do you like catching fish with false worms? Thats what I did. I caught and exposed a fish lol


  • "if we don't fit the sport, we'll change the sport". There is a sport called or known as Wheelchair Basketball. I personally think people who are born unable to walk, using crutches, born without legs, numb from the lower body down, amputation, prosthesis are physically those who do not Fit The Sport due to lower body physical disabilities.. but due to the invention and the help of wheelchairs I believe this has Changed the Sport. I think the imagery would create more unity for this Ad where muslims are concerned, more so for female muslims. What does it got to do with a woman who is fully clothed as a muslim woman would do and a boy who displays LGBT. Why does this look like it is a battle between pride and religion.. Nike even has a scarf for woman who would like to keep their hair covered. Where is that. I don't see it in this whole video. If only the two images was swapped, where as the boy who displays LGBT if he is gay, transgender or whatever gender he is as displayed was swapped with a woman who wears baggy clothes and scarf dressed appropriate based on her religion of Islam I really wonder what the world would say about LGBT not fitting the sport. Nike would probably go under a whole process of boycott or have to an apologize in court and pay a fine. But for displaying Islam like this and bashing it down and just getting away with it? May The Almighty forgive all of us. Making this about religion is really not a nice thing to see. Takbeer Allahu Akbar 👆

  • Why is everybody so negative on here? Does everybody have an axe to grind? This is an amazing video. Maybe not to get you to buy Nike, but at least to get you to keep trying and keep playing. Sad to see everybody so broken. I don't even wear Nike, but they're leaders in inspiring personal effort.

  • Nike is a sportswear version of jay from the inbetweeners.... totally full of sh!t

  • Nike have supported black athletes.... by using cheap child labour to manufacture the product

  • This is attack for all religions and people that are tradicional, not just for ISLAM... nike CROSSED LINE this time!!! Whoever did this should be shamed.

  • No more Nike

  • Saw some very low prices on clickandcollect-nike(dot)com I hink it was less then 200-300$

  • I pray who ever reads this becomes successful.

  • 1:00 펄---------------럭

  • My every week WA status... Loved and Hats off to Nike ad team

  • LMAO! Nike trying to sell merch based on human rights is COMICAL!!! Nike is the world's largest company for child labor and sweatshops! The idea that Nike makes a few "Emotional" commercials and now they are the good guys is laughable. QUIT SENDING MONEY TO BILLIONAIRS - SEND YOUR DONATIONS TO PEOPLE WHO ACTUALLY NEED HELP. STOP MAKING MONEY FOR NIKE!!!

  • Wow the comments here took the meaning of this video to something else. Not sure why the world has become so sensitive and intolerant. What I see in this video is "We" that was mentioned represents the whole sporting community. And the stepping stones, judgements, differences etc thrown at this sporting community will not stop us(sporting community). "We will change" as in change the attitude of others who do the judgements by being persistent, adapting to new norms, staying strong together and and not giving up. That's the value that Nike says it believe in. At least gotta appreciate the editor's efforts.

  • 🤢🤢🏳️‍🌈🏳️‍🌈🤢🤢

  • Nike❌❌❌❌ أخزاكم الله

  • 0:28 nike how dare u

  • Best ever ad I've seen in my 27 years of life. If there are people of particular religion who are worried about the tiny piece of the advertisement, you seriously need a change of religion . A religion is never supposed to stop you from being a part of a sport and if it does that, and if your nation does that, yes, you need to change the fundamental aspects of both the religion and nation.

  • sadly your sweatshops are also unstoppable

  • you can't stop us from voting red, boycotting your merch, & defying the liberal elite!


  • Send this to Fox News, trump, pence, Mitch, rush, and all those blasted idiots.

  • "If we don't fit the sport, we'll change the sport." really just means: "If we don't fit the religion , we'll change the religion ."

  • We don't need your sport, you may have diverted the Christians to your pornographic world but we won't and that's why you all are addicted about Islam

  • "You can't stop us" yet you're stopping muslim women from being themselves so they can conform to western ideologies.

    • @Samia Filali You must be a muslim living in europe to say so cuz actual muslim women living in muslim countries (not all but extreme ones like Saudi and Iran etc) don't have freedom to choose their outfit. Recently there was a protest in Iran about forcing women to wear specific attire, just because it doesn't happen in your circle, doesn't mean it is not happening in other places. Also I was talking about sports, have you wondered why there are only small amount of muslim women who are working as professional athletes? There are a lot of succesful muslim male players but why not women? The only proffesional women's league in muslim country I know is turkish women's volleyball league. According to the study, only 18% of muslim women are participating in sports and that's smaller amount of a number compare to whites, black and asian. I wanted to point sexual inequality in sport out and so does commercial was.

    • @quarantined I'm not saying there are not cases where they are forced to wear it, of course there are! But it's so wrong!! We muslims know that it doesn't work like this! I don't wear anything and my parents are happy with it. But there are many many people who choose to wear hajab or burka ecc.. That's beacuse thair faith in God is strong! And when people like you keep telling them that they are forced, oppressed, how do you think they feel like? Try to see things differently. Just beacuse you think that it's impossible to be happy in their attires, doesn't mean they aren't. So respect everyone's decisions please. And try to differentiate extremism. (I'm sorry for any mistake, my first language is italian not English)

    • @Samia Filali What do you mean its their choice? There are muslim women who wants to participate in sport but they are attacked by conservatives so their parents and coaches have to protect them like 24h. Do you think it is their choice???

    • @Tim Sterk "their"? Ahaha, it's my culture too ahahah. But as you can see from my photo I don't wear burka!! No one is forcing me and I'm happy with my religion. So you should questioning your opinions

    • allergic to humans not animals you try wearing a burkha in desert temperatures starting at 35 celcius. but your so open minded right? good for you

  • Whoa?

  • amazing!!!

  • Nike: you can't stop us Me: yes I can

  • Nike against Islam!! And u can't beat god so gtfo !

  • I love this ad, but at 0:29 I don't think they're thinking of the consequence of how that part will be perceived by the religion in question. I dont want to get political, as a muslim, I understand the religious and cultural limitations when it comes to being a muslim women doing sports but they could've at least tried to be more appropriate about it - like instead of it transitioning to an LGBT women, could've gone with a very empowered muslim women (which there's a lot) doing sports.

  • As a muslim I want you know "You Can Change Us" even though we aren't the most sophisticated and civilized but no one can change our principales and our ethics

  • We Will better. See you again soon

  • Enslavement of the Uyghur people to make your products, and you have to gaul to try and market to the Muslim Community? Disgusting. And we get that Nike hates people of any religion.

  • 👎👎👎👎👎

  • ? theres nothing wrong with "if u cant fit the sport, we'll change the sport" though? i think the ad is implying that we have to change how we perceive sports in general? correct me if im wrong

  • The lady in niqab fits the sport just fine..

  • 1:27 You can't stop us that us means Illuminati u've given a subliminal message

  • wow... it's amazing~ AD... !!!